We had Jason Frazier, Chief Strategy Officer for EPM, on the show. Jason is an award-winning marketer, strategist, and technologist with more than 20 years of C-Level expertise in marketing, strategy, and technology. He serves on the Board of Directors for the Utah Association of Mortgage Professionals, and is a marketing coach for the Next Level Loan Officers coaching group. He spoke about the importance of having a basic understanding of modern marketing tactics in the same way you understand your core business and much more. Watch now!
“When you’re just about brand, and you don’t have any type of knowledge or expertise, or at least even experience in tactical marketing; as in like messaging, or immediate response or paid advertising. If you don’t have any experience in any of those areas, it’s going to be hard for you to run a true marketing team, you’ve got to at least know what they’re doing, right? It’s just like when you’re running a mortgage company, right? You want to at least know what underwriters do, and processors do, and — You don’t have to do the job, but you at least got to have some sort of experience and knowledge on how to do that. It’s a long gain. Every lender today should be playing as if it was Q3, Q4 of 2018, and Q1 of 2019.” – Jason Frazier, Equity Prime Mortgage