Tonya is the founder of BrandFace® and Branding Agent to Business Stars. She’s also the author of four books on personal branding. Tonya’s humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That’s when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm consisting of a book series, speaking series, and personal branding program that is designed to help those in real estate differentiate themselves. Watch now!
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Inside Real Estate Episode Highlight

“It is the number one question that people have when they come to us. It’s like, Well, I know eight things that set me apart. I know how I’m different from most other agents, but I don’t know how to pull all of that together into one thing that I stand for and put a bow around and put it out there to the world. I feel like especially in today’s world where, where it is much more competitive, and much more competitive in a visible manner. Social media, for instance, gives us all kind of this level playing field. But we still kind of market ourselves put ourselves out there pretty much the same when it comes to real estate, everybody’s website starts to look the same, their social media posts start to look the same, the business cards look the same. So what we take a look at is not just the professional aspect of it, but who are you as a human being.” -Tonya Eberhart, Brandface


Check Out Our Last Episode: Omega Lending Group – Episode 155┃Inside Real Estate